2024 Marketing Strategy for Handyman Business

Whether you are in the process of launching your business or already having one, it is essential to be there when your customer needs you. Thus, marketing constitutes brand awareness and can become an eye-opener to help you achieve your business goal.

If you are a small business owner trying to reach your customer without having any marketing exposure. Then, no worries! You may quickly learn how to market your Handyman service app without burning a massive chunk of your money.

Before I begin, I want to make clear that marketing and advertising differ from one another. Eventually, the outcome was the same. But both are different.

In this blog, I will discuss the Marketing strategy for the Handyman business, On top of that, you will get accustomed to internal market strategy.

Yup, let’s dive into the blog 😇

Know your Target audience

Before placing your service on the market, comprehend your target audience.

For instance, as a business owner of the Handyman business, you should know your user (both service providers and seekers), their pain points, expectation, and where exactly the competitor is missing out, and eventually find a better solution to fill the gap.

Use blogging

As per statistics, 77% of internet users read blogs, and 60% of marketers report that content marketing generates leads. Yes, it is worth doing.

Most businesses that sell products or services via websites use blogging to educate their users. It either helps in creating brand awareness or generates traffic. But the rule here is not to sell (Just avoid preaching).

Likewise, in your Handyman business, create readworthy content
that relates to your audience, and eventually, it generates the trust to do business with you.

For instance, write about the current trends in Handyman industries and something related to your niche.

In case you find any difficulties in blogging. Hire a freelance professional that matches your interest. It would be good for your blog marketing.

Value proposition

It describes how your service is more enchanting to them, why your customer should consider your business, and how you are unique from your competitors.

If you really miss the above three, then it’s endurable. Look below to create your own.

1. Analyze your competitors
2. Take note of the value they are producing, and attempt to imitate or, if possible, outperform them.
3. And last, you are a value-proposed company.

Focus on the channel that works for you

When it comes to marketing, you would have that urge to try out new things 😜 But before getting there, find out which works fine and which doesn't.

For instance, if you are currently working on your marketing strategy, then you know where to focus. Apart from that, select the channel that provides a high return on investment and then modify your games to draw the new user in that direction.

Or you can take suggestions from any of the strategies I mentioned.

Give them a winner's attitude 🔥

Grant your users a winning attitude. It made them believe that they were receiving superior services from you.

Why do people actually choose your organization above the competition? And tell them the reasons why.

Then how do you do it?

Implement all the values in your service. Therefore your service speaks for you.

Give them better deals and offers. At the same time reward both the user and service provider.

Therefore, it enriches your platform and subsequently drives users to your platform.

SEO - Search engine optimization

68% of online activity starts with a search engine.

Be there wherever your user searches for you. Literally, it would be the voice of google.

Doing SEO for your websites gives you organic traffic. Unlike Google Ads, where you must spend money on an advertising campaign.

Here in SEO, all you have to do is hire an SEO specialist or agency, but you have to be patience in order to see results.

In case you need a quick conversion, check down ⬇️

PPC - Pay-per-click

PPC is the process of bidding on the target keywords or the related keywords.

For instance, take your Handyman business as an example, assume you bid on the (a/c repairs near me) keyword. Whenever your user searches for the keyword, your website would appear at the top result.

And then, you get your conversion, yet it's a paid one.

Search ad is one of the most common in PPC that every business follows. Likewise, for your Handyman business, this would be a good start for your ad campaign.

so, get hold of it 💪

Word of mouth

Word of mouth helps businesses to outstretch customers without massive ad spending. The magic happens whenever your customers become a raving fan of your service and recommend it to their friends and families.

Just recall how frequently you would recommend a product or service. You not only make recommendations, but you also share trust along with that.

Additionally, you share the trust along with that.

So, how can you create one?

Make your service worth mentioning. It's a win-win on both ends.

Service provider and service seeker?

How to get them into your platform?

It is a big headache for every business. Not only for yours, but the same goes for the taxi booking app.

At their initial stage, Uber finds difficulties in onboarding the driver and the user. To come across that, they emerge with huge discounts for the riders and incentives for drivers.

Support 24*7 ⏱

As a study says, acquiring a customer is more expensive than retaining it.

Effective customer services strengthen your relationship with customers and could make them stay with your business.

Unfortunately, if your user had some particular inconvenience with the service provider, then assisting them in solving the issue creates trustworthiness over your platform.

And it’s the same for your service provider as well, be there whenever they need you.

Almost, you did it!

We have covered almost every strategy to withstand your Handyman business.
But before spending on an ad campaign, you should initially invest in your internal business growth. That is probably a good approach.

You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
-Steve Jobs

Innovation and clever marketing work together at Apple to generate a unique fan base. Steve Jobs developed a strategy for manipulating consumer psychology to position Apple as an elite product.

Not everyone can become Steve Jobs but we can still use their ideas as inspiration for our marketing approach.

I hope this blog finetunes your marketing strategy for the Handyman business.

And goodbye to you 👋